According to the New York Times, participants in speed dating experience an average of 2 in 10 or 3 in 10 matches.Online dating participants, in contrast, only find a compatible match with 1 in 100 or fewer of the profiles they study.Men and women are rotated to meet each other over a series of short "dates" usually lasting from three to eight minutes depending on the organization running the event.At the end of each interval, the organizer rings a bell, clinks a glass, or blows a whistle to signal the participants to move on to the next date.Speed dating is a formalized matchmaking process whose purpose is to encourage eligible singles to meet large numbers of new potential partners in a very short period of time.It was created in 1998 by Antony Beilinsohn (a Los Angeles based television executive) after his Rabbi, Yaacov Deyo, encouraged Antony to conceive of innovative new ways for eligible jewish to meet and marry.Most speed dating events match people at random, and participants will meet different "types" that they might not normally talk to in a club.On the other hand, the random matching precludes the various cues, such as eye contact, that people use in bars to preselect each other before chatting them up.
There have been several studies of the round-robin dating systems themselves, as well as studies of interpersonal attraction that are relevant to these events.
Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person.
On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.
The time limit ensures that a participant will not be stuck with a boorish match for very long, and prevents participants from monopolizing one another's time.
On the other hand, a couple that decides they are incompatible early on will have to sit together for the duration of the round.