When ads are more sexually provocative, men in particular are irresistibly drawn to them. However, that doesn't mean it can sell anything. There's a fine line, and all too often these days brands are stepping way over it.
Consumers are human, they will respond, but they're also smart, well-educated people who will soon realize that they're being manipulated.
And more importantly, do they respond to it regardless?
Let's take a dive into the murky waters of sex and advertising.
And that will take a much greater effort on the part of the advertiser to regain that trust.
At the end of the day, sexual imagery may attract a certain demographic to your product or service, but there has to be a legitimate tie. Take a look at the Super Bowl ads produced for the 2017 game.
When the administration’s 2018 budget proposed cutting former President Obama’s ...
Typically, sex refers to beautiful women (and increasingly, handsome men) that are used to lure in a viewer, reader or listener, despite a tenuous a non-existent link to the brand being advertised. This underlying, pre-programmed disposition to respond to sexual imagery is so strong, it has been used for over 100 years in advertising.Remember, we now live in a society that gives people sex and pornography on demand, at the touch of a button. So scantily-clad women in ads are not going to make the social impact that a hard-hitting political message will. Sex is here to stay, but it won't be featured as prominently in mass-market messaging.The rise of the internet over the last 20 years has produced a direct line for much stronger, graphic sexual material to enter consumers' homes.Unlike Super Bowl ads of the past, which featured the "twins," Paris Hilton eating a burger, and other sexual imagery, this year was much more grown up.It was not based around sex, sexuality, erotic imagery, provocative video, or suggestive sounds.