The feature first appeared in the newspaper on 17 November 1970 and on the official Page 3 website since June 1999, where it still continues.The terms "Page 3" and "Page Three" are registered trademarks of News UK, parent company of The Sun, although the feature has been imitated in Britain's other "red top" tabloids and by newspapers internationally.A sub-editor misread her name as Stephanie Rahn, a German surname.Sitting in a field, backlit by the sun, with one of her breasts visible from the side, Khan was photographed by Beverley Goodway, who became The Sun Intended to be a feature which was "breezy, not sleazy", Chris Horrie wrote in 1995 that it was planned as comparable to the naturism of Health and Efficiency magazine rather than top-shelf pornography titles.The Sun made some stylistic changes to Page 3 in the mid-1990s.It became standard to print Page 3 photographs in colour rather than in black and white.
Guardian journalist Hadley Freeman in 2005, accused Brooks of having "played up" Page 3 by introducing the "News in Briefs" caption (a paragraph attributing the newspaper's editorial views to the Page 3 model).
Page 3 photographs over the following year were often provocative, but did not feature nudity.
Whether it was editor Larry Lamb or Murdoch who decided to introduce the Page 3 feature is disputed, but on 17 November 1970, the tabloid celebrated its first anniversary by publishing a photograph of 20-year-old Singapore born model Stephanie Khan in her "birthday suit" (i.e., in the nude).
During her tenure as deputy editor of The Sun, Rebekah Brooks (then Wade) argued that Page 3 lowered the newspaper's circulation because women readers found the feature offensive.
When she became the tabloid's first female editor in January 2003, she was widely expected either to terminate the feature or to modify it so that models would no longer appear topless.