Communication accommodation thus, becomes a tool to emphasize group distinctiveness in a positive way, and strengthen the individual's social identity.
There are four main socio-psychological theories: The similarity-attraction theory posits that "The more similar our attitudes and beliefs are to those of others, the more likely it is for them to be attracted to us." An individual on the receiving end of high level of accommodation is likely to develop a greater sense of self-esteem and satisfaction than being a receiver of low accommodation. states that prior to acting, we attempt to assess the rewards and costs of alternate courses of action", and that we tend to choose whatever course of action will bring greater rewards and less costs.
The first assumption indicates that people bring their past experience to conversations.
Therefore, communication is not only influenced by situational conditions and initial reactions but the "...
In this case, neither of them is likely to evaluate the conversation since they have little possibility to meet again.
For instance, when a young person talks to the seniors in his family, he should avoid using jargons among his generation to show respect and communicate more smoothly.
Convergence refers to the process through which an individual shifts speech patterns in interaction so that they more closely resemble the speech patterns of speech partners.
Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness.
These theories help to explain why speakers seek to converge or diverge from the language, dialect, accent and behavior of their interlocutors. This latter theory argues that a person's self-concept comprises a personal identity and a social identity, and that this social identity is based in comparisons people make between in-groups (groups they belong to) and out-groups (groups they do not belong to).