In 2003, Bow Wow released his third album Unleashed, which was the first album released without using "Lil'" in his name.
As of September 27, 2015, Bow Wow has signed a management deal to Bad Boy Records.
On August 10, 2013, via his official You Tube page, Bow Wow stated the reason that Underrated had been delayed was the result of raising his daughter and waiting until he was more mature; he also stated he planned on working on and releasing the album after he turned 28.
On June 24, 2014, Bow Wow announced via Instagram that after the 2014 BET Awards, he was going by his real name Shad Moss, claiming that he made a lot of history as Bow Wow and that it was now time for "the next chapter and challenge". I got a family I gotta provide for." On September 27, 2015, Bow Wow signed to Puff Daddy's record label Bad Boy Records.
Bow Wow also appeared in five episodes of the television series Entourage, and starred as Brody Nelson in CSI: Cyber until the show's cancelation in 2016. Everything is just 'Bow Wow,' no 'Lil' Bow Wow.'" The first album released under his new name was Unleashed in 2003.
Two weeks later, it peaked at #1 on the show's charts and remained #1 for three days.
At the age of 13, in 2000, he debuted with Beware of Dog under the stage name Lil' Bow Wow. Bow Wow appeared on the remix of Jo Jo's single "Baby It's You" in 2004. Its first single was "Let Me Hold You", featuring Omarion, and peaked at #1 on the rap chart and #4 on the Hot 100.
Its debut single was "Bounce with Me", which featured R&B girl group Xscape. The next single, "Like You", featuring Ciara, coincided with the beginning of Bow Wow's relationship with the singer.
" He made his acting debut in the film Like Mike which was released on July 3, 2002, in which he starred as a young orphan who gets a shot at playing in the NBA.
Before Like Mike he made cameos in All About The Benjamins and "Carmen: A Hip Hopera".