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"Smartphones provide all the critical pieces for these new services.

They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.

Tayser Abuhamdeh doesn’t have what most people would call an exciting job. “Eventually I started opening up, saying random things, telling jokes and laughing at my own jokes.

Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.

"It is a dream that a lot of people have been thinking about for a long time," Sideman told me, relaxing at a conference table in his midtown New York office.

"It is a holy grail." In the 1990s Sideman studied art and technology in New York.

This growth is part of a broader boom in live streaming services.

Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.

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