Too much choice can also be confusing for people, they get disinterested because there are so many other options - this is the perfect app if you want to slow things down.
The serial dater: I'm sick of talking to a million random men on Tinder - you inevitably get bored of the conversation and move on.
Dejected, you can't help but think Mr Right is now untraceable - there goes your happy ever after.
Once solves that problem by providing you with one match per day.
The app combines digital dating technology and a team of human matchmakers, generating a specifically hand-picked match every day. You have 24 hours to decide if you like each other - if you match, you can go from there.
The expert: This sounds like every stalker's dream, I'm not sure I would be convinced of its safety features, but it is a good way to make contact with someone who you've been eyeing from afar.
If you're the shy type, this app is the perfect buffer, if not, ditch the app and start conversation in the real world.