Another perspective is to enable the O2O experience which enables a user to send a real life gift to the person of interest.
Being rational this unmatched woman is unlikely to accede to being left with nothing and will instead muscle in on an existing pairing offering the man say a : split.
Nash’s equilibrium is a simple concept that helps economists predict how competing companies will set prices, how much to pay a much-in-demand employee and even how to design auctions so as to squeeze the most out of bidders.
Tim Hartford, author of “Logic of Life” has a wonderful piece on the The Marriage Supermarket.
The gender representation being heavily skewed in most cases would translate into men have to do extra effort to get women’s attention.
Historically, the idea stems from an old 1950’s bar scenario, where a guy offers to buy a woman and her friend a drink and in return for his generosity, they allow him a few minutes to show off his charisma, or ‘peacock’ if you’d like.