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It’s a big-box play where demand is high and visibility is low in supply. Facebook is about to go through the same transition.

But I’ll let one of my go-to experts on Facebook Advertising explain this for me.

There’s a lot of different types of chatbots available now that can help you on-site with customer service, or Messenger bots that can help you build longer and stronger relationships with your customers and fans.– Richard Lazazzera, Founder of A Better Lemonade Stand The very first step to ensuring your customers engage with your brand is to ensure they can SEE that they can engage with your brand. Olive Ave uses subtle but clear on-site messaging to alert customers to a variety of customer engagement tools, including: This is a common trio of customer engagement tactics – allowing customers to see and leave reviews, talk to someone for help and/or join the rewards program. Mountain Crest Gardens is, in my professional opinion, light years ahead of most ecommerce brands in terms of customer engagement. They use those photos on their review page (below), on product pages as well as in social media –– always with a call to action for a customer to also submit.

Examples of digital wallets and one-touch payments include: Focus on Mobile Checkout Offer Apple Pay, Pay Pal Express or Visa Checkout and don’t make the customer have to fill in all of their details on a mobile phone. Today’s buy-now, pay-later systems are not – including Pay Pal Credit and Klarna.– Rupert Cross, Digital Director, 5874 Mobile is the New Desktop In the digital space we’ve been banging the drum on mobile for years now and there are still many sites that don’t get it.

Optimize your forms, create mobile-first designs, load pages quickly. Understand how your customers use mobile and optimize.– Stephen Slater, Digital Advertising Manager, Top Rank Marketing Mobile Means Everything Mobile experience will be key in 2018.

Then, once you build the bat, that bat will follow you around the web until purchase. You can use a combination of out-of-the-box personalization tools and additional applications to turn your product pages into landing pages (i.e. Omnichannel Applies to CRM, Too Establish a single customer system of record.

It’s nearly impossible to truly accomplish #1 without one.

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