"People wrongly assume that someone who cheats doesn't love their spouse." Amy began blogging to explore whether other people shared her view that loving her husband and having affairs were equally legitimate parts of her life, and she soon found a virtual community of supportive, like-minded bloggers.
Tuesday Malone, a married mum who writes about her affair with a married man at insidetheaffair.com, blogs for similar reasons.
"Others are just interested in infidelity or they like the writing," she says.
Amy thinks she'll eventually lose interest in blogging because finding opportunities to write isn't easy.
Having a community of people in similar circumstances makes it less isolating." Blogging also gave Amy, the author of My Married Life ( marriedwifeblog.blogspot.com), a much-needed emotional outlet to talk about her affairs.
"The prevailing attitude towards infidelity is: 'Work it out at home,'" she says.
Rouse offers some insights into why women are so keen to write about acutely personal issues in such a public sphere. "Most of my friends know my husband so I couldn't talk to them about my affair," she confides.
"I feel there is a definite lack of space for women to say the unsayable; the things that we as humans need to say or lose our minds," she explains. "Blogging was a safe way to find people who could relate to my circumstances without it affecting my ordinary life." For her, infidelity blogging isn't a brazen attempt to flaunt unfaithfulness but is instead inspired by the need to know you're normal, and not alone.